Celebrate Dresden for 2016, with photography shot by Joerg Zuber. Featuring freerunning. Art-dance. And a prima ballerina, bursting with love for this city.
In this new film from Opium for global super brand SWAROVSKI, take a trip into the past and to the future. Be dazzled by a history of couturiers and jewelers. From Breakfast at Tiffany’s to Sex in the City. From Dior and Chanel, to McQueen. And here, in collaboration with Nadja Swarovski, from Opium, to you.
Opium’s pitch-winning idea pared the brand to its barest essentials: interrogating the product till it confessed its core strengths.Simple, impactful, iconic: a full suite of corporate identity elements, programmed to emphasizeclarity. We ditched the simply decorative, using ingenious animation and super-sharp typography to keep all eyes on the detail.