DRESDEN. Definitely Different

Opium Effect is responsible for creative design of the new global tourism campaign 2015
After having won a national pitch, Opium Effect created the concept and design of
Dresden´s new worldwide tourism campaign 2015.The campaign with five different motifs was now unveiled to the public. With this campaign Dresden wants to attract tourists worldwide and across all communication channels.


Get ready for a mainline dose of gossip, glitz and glamour.
Zap into Pro Sieben’s red! for Germany’s sassiest celebrity chatshow. The hottest news from Hollywood. Pop’s insanest gossip. What’s up, down, and off-the-hook in fashion. And who’s been dating who.


“Feel like a woman, wear a dress.” Diane von Furstenberg’s haunting words open this seductive tribute marking her creation of the seminal and ubiquitous silk-wrap dress.
For the 40th anniversary of this groundbreaking addition to women’s apparel, the designer collaborated with OPIUM in a celebrity-studded exhibition in Los Angeles.


„Dragons and Butterflies“ from Triumph is shortlisted at the CLIO AWARDS.
The Clio Awards are one of the most recognizable international advertising awards.
Every year, they reward innovation and creative excellence in advertising, design and communication.