Independent German free-to-air channel QLAR needed a revolutionary corporate ID. With a mandate to entertain on a higher level,
nothing short of excellence would do.
Opium’s pitch-winning idea pared the brand to its barest essentials: interrogating the product till it confessed its core strengths.
Simple, impactful, iconic: a full suite of corporate identity elements, programmed to emphasize clarity. We ditched the simply decorative,
using ingenious animation and super-sharp typography to keep all eyes on the detail.
Interstitials begin with a macro close-up, seizing attention first-thing. Dynamic camera pans reveal full-size objects: a 3D metaphor for QLAR’s unique,