At election time in Germany, the whole country looks to ZDF. And the rest of the world turns its focus there, too.
As we showed in a series of playfully crafted spots, featuring unexpected off-screen cameos from the world’s leading politicians (and their partners).
It was an unexpected move for the station, which is traditionally better known for being serious. So when we teamed up
with the TV station to gate-crash the White House and eavesdrop at Number 10, viewers sat up. And tuned in.